EdCast Internal Career Mobility
CASE STUDY 2020
Career Pathing feature that allows users to find a job inside their company that is well suited to their skills or the skills they want to build by providing a matching algorithm that shows the user the “percent match” with this job so they can learn and build their skill set to apply for this position.
The BACKGROUND
EdCast’s goal was to officially move into the talent marketplace arena by providing its customers with an end-to-end skills development, learning, and career management platform. There was a big opportunity to open up the network and make it easier than ever for people to promote their skills, look for new jobs, and offer up their services to others in a company. By doing so, EdCast was directly in the mix with Workday, Gloat, Degreed, Fuel50, Eightfold.ai, and others. We decided to build a talent marketplace feature introducing internal mobility, career pathing, skill gap analysis, and job matching.
The Approach
The project began with business requirement gathering. Once we understood the brief, we did a competitive analysis to study what’s already out there in the market. After researching the offerings of various companies like Phenom People, Fuel 50, Gloat, Hitch, we also spoke with various stakeholders to understand what employees today are looking for. We then sat down and chalked out which elements do we want to introduce that fit well with our existing product and what can we leverage from our existing ecosystem to make this feature useful and successful for end-user. After mapping two detailed potential user flows/concepts, we picked out the most reasonable elements to build out our final feature. We used the existing design system build for EdCast to prototype the final feature ready for production.
MY rESPONSIBiLITY
I was responsible for the complete end-to-end UX process (research, conceptual design, prototyping) for this feature. I collaborated with product managers, VP of Product, and developers to iterate through multiple solutions, deliver a pixel-perfect design and provide design assets for production.
OVERVIEW
PROCESS
CONCEPT 1
This user flow is mainly self-driven, where a user comes in & “Searches Opportunities”, and can filter by department or location. The user gets a list of job roles that are open with a count of skills that match the required skills of that job. Once the user selects the job role they are interested in, they can see additional details of the posting and a job description. The ‘Skills Required’ for the job section visualizes which skills the user has through the color and check icon and allows the user to add the missing skills to their ‘Learning goals’. If they feel they have these skills already but they aren’t in the system, they can update it through their ‘Skills Passport’, resume, or LinkedIn profile. And finally, the user gets to see the potential skill gap analysis for the job they want to switch to. This encourages users to learn content that can be beneficial for their career goals.
CONCEPT 2
The second concept I built takes a more holistic approach to the problem. It provides users with opportunities based on their interests and displays the skills they have that match the role. Once the user selects a role, they can see the detailed job description, the skills they have, and a gap analysis of the skills required vs. the skills they have on a single screen. This helps users to update their skills, and add to their learning goals for the targeted job role. In this concept, I added a section called Targeted roles, which lets users see their profile details and targeted roles and their Job Progression Journey. The user can see their growth trajectory/timeline of this journey through skills and learning. They can also network with people in their dream roles within their company to connect and learn from them.
Exploring Careers
Skills Gap Analysis
Recommended Learning
IMPACT
By providing this feature, we could revolutionize talent experience by providing AI-powered discovery, recommendation and relevance.
The Career Pathing feature can attract, develop and retain highly productive, high performance and future-ready talent by providing employees with a wealth of opportunities for development and professional growth.
This impacts our users by making them future ready through one unified platform for learning experience, skilling experience and career mobility.
Competitive Analysis, User Flow, Concept Development, Prototyping, UI Design
EdCast
Industry: EdTech
Year: 2020